Annually the House of Chanel organizes seminars for the representatives of their products all over the world. This year the corporation decided to hold the even in June at picturesque place in Italy - Lake Como. The seminar was attended by dfm’s employee Michaela Spinei.

The hotel where all the guests were settled is situated on the shores of the oldest Italian lake Como, which is the age mate of the Ice Age. Magnificent view set the right note to the event and helped to dip into the world of absolute beauty.

Michaela Spinei told about the event. “The first day began from the announcement of sales outcome for 2014. We were also presented the plan for 2015 and engrossed by the sales technologies, which the company puts the emphasis on. At the evening we had a topical supper which involved dress code: all the visitors should dress white clothes.

The second day was devoted to the beauty of woman’s face. The lectures were driven by Chanel make-up artist Yannick Lemaire, who demonstrated the rules of make up for various face types and also showed the technique of 10 minutes smoky eyes. We learned what cosmetic products should be used for different skin types. After theory we got into practice, during which we used the gain knowledge. Then we had training for effective selling, conducted by the manager Graziella Giammusso. She told us that the selling policy of the company is based firstly on clients’ interests. In the evening we were in for a pleasant surprise: tour at the cable car. The magnificent scene of the fine lake, mountains and tiny villages was laid out before our eyes. Then we were invited to the supper at Bellavista restaurant, where we enjoyed national food with its rich tasting diversities.

The third day involved the lessons where we studied brand’s novelties: the latest cosmetic collections and perfumery. We appreciated the opportunity to be the first who took a closer look at products which became the new round in the development of world’s cosmetology. These trainings allowed being prepared to the delivery of items, which will soon appear at dfm stores. The day ended with fascinating stroll down Bellagio province, located upon the cape of the land mass that divides Lake Como in two. The city consists of ancient buildings, flashing among greens and surrounded by purest lake. Then we had a nice supper at the shore where dress code implied black clothes.”

Michaela came back from Italy with tones of emotions and shared them with colleagues. Knowledge gained in this trip became a great stronghold in future work with dfm clients. Intelligent approach to selling helps out employees to pick up cosmetics and perfumery for the clients, which totally meet their requirements.